When John Flynn got Britain's future tennis No 1 to wear Fred Perry, he gave new life to a mod classic...But, unlike many of the other brands emblazoning tennis whites at Wimbledon this year, Flynn says endorsing Murray is not about flogging tennis gear. "There is no relationship between sponsoring Andy and selling large amounts of tennis clothing. Andy is a Fred Perry-type person.
"His characteristics, particularly as a teenager, reflected the brand's in that he was quite individual and rebellious and knew his own mind. That's synonymous with us. It's not just about us taking on a tennis player because we don't have an army of tennis players."
read further:http://www.guardian.co.uk/business/2009/jul/03/fred-perry-andy-murray-wimbledon
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